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Helping Retailers Measure ROO, ROE and ROI for Digital Signage
Helping Retailers Measure ROO, ROE and ROI for Digital Signage

Retailers are looking for solutions to deliver more relevant messages, collect and organize data, and drive business goals. In this whitepaper, read how NEC’s ALP combines digital signage, cloud-based analytics and big data analysis, and edge-based real-time triggers and action to help retailers get the necessary tools to plan objectives and expectations from the outset.

Business Intelligence Platform Lets Retailers Leverage Data to Drive In-Store Experiences
Business Intelligence Platform Lets Retailers Leverage Data to Drive In-Store Experiences

This approach to delivering a smarter digital signage approach or strategy can be even more effective when incorporated into a powerful business intelligence platform. A full-featured platform can combine the input from smart signage with big data, video analytics and content matching to deliver highly relevant, impactful content to shoppers.

Transforming Hospitality with Digital Signage
Transforming Hospitality with Digital Signage

Hospitality organizations have the unique opportunity to make use of their physical spaces to attract, inform and entertain consumers. The key to engaging customers lies in three digital display technologies. This guide to digital signage shows how these technologies are changing the game for hospitality businesses.

Improving-Retail-Experience-with-Business-Intelligence-ALP
Improving the Retail Experience with Business Intelligence

Traditional retailers are struggling to find ways to maintain or increase customer engagement. Finding ways to persuade shoppers to spend more time in stores is crucial. Learn how business intelligence tools can help retailers increase dwell time and improve engagement.

Facial Recognition Teams Up With Digital Displays to Deliver Tangible Retail Benefits
Facial DetectionTeams Up With Digital Displays to Deliver Tangible Retail Benefits

The devices we carry in our pockets continue to improve at responding to our faces. From banking apps to lock-screen security systems, smartphones now support a whole host of features that use facial detection algorithms to deliver personalized moments of interaction. Consumer electronics retail represents the next frontier of facial detection technology. Read more.

Building Better Customer Engagement in Your Cinema
Building Better Customer Engagement in Your Cinema

Over the past few years, the cinema industry has adopted innovations that have improved the customer experience, such as offering online ticket sales and advance seat reservations, installing recliners, and expanding food and beverage offerings. Read how cinemas are taking another step to improve customer engagement with display technologies in this NEC whitepaper.

Incorporating retail space in rail hubs to recover the costs of operations
Incorporating retail space in rail hubs to recover the costs of operations

Major rail hubs around the world are undergoing significant renovations, and new rail hubs are being designed to focuse on future needs. With rising construction and operation costs, transportation centers are seeking ways to recoup their investments and ensure financial sustainability by offering a range of mixed-use facilities. Read about the role digital signage plays in this whitepaper.

Digital Signage and Facial Detection
More than meets the eye - digital signage and facial detection

Retailers are adopting many different approaches to personalize the shopping experience for their customers to overcome the challenges they face competing with e-commerce sites and other retailers. Smart digital signage, which combines facial detection software and anonymous analytics, is a tool that enables retailers to engage customers and provide an extra personal touch.

How Digital Signage Can Lift Retail Sales
How Digital Signage Can Lift Retail Sales

Retailers are in a constant state of competition and are challenged to reach distracted customers. This whitepaper helps to clarify the role of digital signage to boost satisfaction and the bottom line.

Measuring Digital Signage ROI in the Hospitality Industry
Measuring Digital Signage ROI in the Hospitality Industry

In an industry in which competition is fierce and customer expectations are high, every hospitality business faces the challenges of improving the customer experience. Read how you can measure the ROI of your digital signage to help improve that experience.

One-Stop Shop: Increase Customer Spend and Add Revenue Streams with Digital Signage
One-Stop Shop: Increase Customer Spend and Add Revenue Streams with Digital Signage

In this constantly connected age, stores work to grab customers’ attention through digital signage. In addition to being eye-catching, it can increase customer spend and store revenue. Read how in this digital signage byline.

Making the Move to Immersive Retail 270x236
Making the Move to Immersive Retail

Retailers rely on in-store signage to attract customers, promote products, and highlight sales. Although these promotional methods help drive sales and boost revenue streams, maintaining traditional, non-digital in-store displays poses significant challenges, particularly for large-scale retailers with multiple stores. Learn more about new standards in retail to help products shine to their fullest in this new whitepaper.

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Building a Relationship That Online Shopping Can’t Replace

According to a study published by Pew Research Center, consumers prefer brick-and-mortar stores, but a growing number of people report an increase in regular online shopping; 43% do so weekly or a few times per month. Traditional retailers face both a threat and an opportunity with these changing trends. Read about these trends in this NEC whitepaper.

From Analytics to Signage
From Analytics to Signage

When walking past a digital display in a retail location, a consumer may see an ad for a product of interest. They may spend a few moments looking at the screen before deciding to find the item in the store and buy it. Retailers understand that such a seemingly simple action can take an enormous amount of effort behind the scenes. Learn more about the defining factors that go into creating captivating signage in this article.

Future of Digital Signage and Advertising
The Future of Digital Signage and Advertising

Read to learn more about key trends that will redefine how a brand engages with its customers

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