Retailers rely on in-store signage to attract customers, promote products, and highlight sales. Although these promotional methods help drive sales and boost revenue streams, maintaining traditional, non-digital in-store displays poses significant challenges, particularly for large-scale retailers with multiple stores. Learn more about new standards in retail to help products shine to their fullest in this new whitepaper.
According to a study published by Pew Research Center, consumers prefer brick-and-mortar stores, but a growing number of people report an increase in regular online shopping; 43% do so weekly or a few times per month. Traditional retailers face both a threat and an opportunity with these changing trends. Read about these trends in this NEC whitepaper.
When walking past a digital display in a retail location, a consumer may see an ad for a product of interest. They may spend a few moments looking at the screen before deciding to find the item in the store and buy it. Retailers understand that such a seemingly simple action can take an enormous amount of effort behind the scenes. Learn more about the defining factors that go into creating captivating signage in this article.
Read to learn more about key trends that will redefine how a brand engages with its customers
Learn how constant color rendition and brightness, lack of lamp replacements, and long usage hours of laser projectors help lower your overall total cost of ownership in this infographic.
In this infographic , find out why laser projectors solve the crucial problems that lamp-based projectors and flat panel solutions can't.
In the early days of digital signage, manufacturers had their own proprietary systems and devices. Once a deployer chose a specific supplier they were locked into that supplier's products thus limiting the deployer's options when it came to upgrading and expanding their network or adding new devices. This whitepaper explains how the advent of Open Specification for digital signage has changed that.
Projection can be used to create signage much larger than traditional digital displays and deploy that signage in areas that simply aren’t suitable for a digital screen. In this white paper we explore why you would choose laser projection over a digital display in a deployment.
Digital signage displays featuring UHD can create an eye-grabbing experience that enables a deployment to stand out from an evergrowing field of digital displays. But despite its growing popularity, putting together a 4K/UHD solution can be a challenge. Download this white paper to learn how to properly put the pieces together for a customer experience that stands head and shoulders above the competition.
Recent improvements in LED technology are opening the door to an increasing number of uses that may have once been the domain of a LCD screen. This whitepaper defines the advantages and disadvantage when it comes to weighing the use of an LED display compared with an LCD screen and details key considerations to keep in mind before choosing to deploy LED signage.