With the growing need for in-store business intelligence tied to digital signage, retailers are looking for solutions to deliver more relevant messages, collect and organize data, and drive business goals. With the introduction of NEC’s Analytics Learning Platform (ALP) — which combines digital signage, cloud-based analytics and big data analysis, and edge-based realtime triggers and action — retailers are now getting the necessary tools to plan objectives and expectations from the outset, as we
This approach to delivering a smarter digital signage approach or strategy can be even more effective when incorporated into a powerful business intelligence platform. A full-featured platform can combine the input from smart signage with big data, video analytics and content matching to deliver highly relevant, impactful content to shoppers.
Hospitality organizations have the unique opportunity to make use of their physical spaces to attract, inform and entertain consumers. The key to engaging customers lies in three digital display technologies. This guide to digital signage shows how these technologies are changing the game for hospitality businesses.
Traditional retailers are struggling to find ways to maintain or increase customer engagement. Finding ways to persuade shoppers to spend more time in stores is crucial. Learn how business intelligence tools can help retailers increase dwell time and improve engagement.
The devices we carry in our pockets continue to improve at responding to our faces. From banking apps to lock-screen security systems, smartphones now support a whole host of features that use facial detection algorithms to deliver personalized moments of interaction. Consumer electronics retail represents the next frontier of facial detection technology. Read more.
Over the past few years, the cinema industry has adopted innovations that have improved the customer experience, such as offering online ticket sales and advance seat reservations, installing recliners, and expanding food and beverage offerings. Read how cinemas are taking another step to improve customer engagement with display technologies in this NEC whitepaper.
Major rail hubs around the world are undergoing significant renovations, and new rail hubs are being designed to focuse on future needs. With rising construction and operation costs, transportation centers are seeking ways to recoup their investments and ensure financial sustainability by offering a range of mixed-use facilities. Read about the role digital signage plays in this whitepaper.
Retailers are adopting many different approaches to personalize the shopping experience for their customers to overcome the challenges they face competing with e-commerce sites and other retailers. Smart digital signage, which combines facial detection software and anonymous analytics, is a tool that enables retailers to engage customers and provide an extra personal touch.
Retailers are in a constant state of competition and are challenged to reach distracted customers. This whitepaper helps to clarify the role of digital signage to boost satisfaction and the bottom line.
In an industry in which competition is fierce and customer expectations are high, every hospitality business faces the challenges of improving the customer experience. Read how you can measure the ROI of your digital signage to help improve that experience.
In this constantly connected age, stores work to grab customers’ attention through digital signage. In addition to being eye-catching, it can increase customer spend and store revenue. Read how in this digital signage byline.
Retailers rely on in-store signage to attract customers, promote products, and highlight sales. Although these promotional methods help drive sales and boost revenue streams, maintaining traditional, non-digital in-store displays poses significant challenges, particularly for large-scale retailers with multiple stores. Learn more about new standards in retail to help products shine to their fullest in this new whitepaper.
According to a study published by Pew Research Center, consumers prefer brick-and-mortar stores, but a growing number of people report an increase in regular online shopping; 43% do so weekly or a few times per month. Traditional retailers face both a threat and an opportunity with these changing trends. Read about these trends in this NEC whitepaper.
When walking past a digital display in a retail location, a consumer may see an ad for a product of interest. They may spend a few moments looking at the screen before deciding to find the item in the store and buy it. Retailers understand that such a seemingly simple action can take an enormous amount of effort behind the scenes. Learn more about the defining factors that go into creating captivating signage in this article.
Read to learn more about key trends that will redefine how a brand engages with its customers