Exhibitors know that profits from concessions are often crucial to their bottom line. That’s why a growing number of theater owners are embracing digital signage and menu boards in their lobbies and concession areas. When used strategically, these screens can entice customers to add a snack to their movie purchase. Read more about how to increase revenue in this NEC whitepaper.
Digital signage can enable restaurant operators to engage with customers, keep people in the stores longer and generally boost sales — but only if the screens are on. While the graphics and the ability to update menu items can be impressive, a digital menu board that displays nothing can drive away hungry patrons. Read this NEC whitepaper for more information on how to create redundancy to avoid downtime.