3:00pm — 3:30pm
Not Another Standards Talk! Why Even AV Integrators Need to Care About Programmatic and Standards in DOOH
This year five organizations — IAB, OAAA, DSF, Geopath and DPAA — worked together on a new guidelines document for network owners on #DOOH, a big first step towards standardization the industry needs. Project manager and editor @SaraAbrons of @THErAVeAgency will present lessons learned from the year-long project.