NEC ALP (Analytics Learning Platform) is the business intelligence platform to create experiences and deliver customer insights.
ALP uses demographic data delivered via multiple sensors (camera, beacon, RFID, etc.) to automatically build an engaging experience for your shoppers. The platform collects valuable anonymous consumer data, along with other rich-context feeds, to drive insight and understanding and deliver key business intelligence via back-end dashboards.
ALP is a hybrid solution that uses cloud services and an edge-computing appliance to act as the conduit that feeds in-store data to the cloud, while also driving real-time content delivery - not only analyzing your data but also delivering programmatic content to your digital signage displays.
All ALP data is 100% anonymous, with the platform collecting only demographic data, along with weather, inventory, store traffic and other contextual information to provide deep insights in order to deliver the right message at the right time to the right audience. That delivery is a seamless one for your consumer, never interrupting content with a targeted message. So the experience feels welcome and natural, never intrusive.
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NEC ALP offers the power and insight you neeed to create targeted shopping experiences for your audience.
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Rich Ventura, NEC's Vice President of Strategic Management, provides a first look inside ALP's retail analytics learning platform at this year's New York Showcase.
"ALP is much more than a digital signage tool. It's about helping retailers be smarter about what's going on in their environment." Learn how your business can benefit from ALP.